Zumba gives people the freedom to belong, whether that's following in a class or teaching it. This was more than a campaign, this was the inception of developing creative systems that were more than B2B or B2B — they're H2H.
Making probiotics relevant to Millennial Moms? We got this. In branding, we seldomly get to launch a new category. And, that's exactly we're able to do with Biohm Health, the world's first whole probiotic.
Reality TV is fake, so we took to social media to tell a real story of three bodybuilding hopefuls. Their training heroes pushed them to their limits and the winner was chosen as an official BSN athlete.
This was developed as a movie theater trailer kickstarting a 6-month campaign called "Passport to Party." We gamefied this release by creating a digital scavenger hunt where the winner would pick their dream vacation destination.
Homestead-Miami Speedway hosts NASCAR's most important championship races every year. In the middle of repositioning the track, we raised the stakes by highlighting the global importance of the sport. (The campaign was fully bilingual, which was huge in the DMA.)
Helping Susan G. Komen engage their online communities and get their message to South Florida audiences over the air.
Here's a quick look at a once-in-a-lifetime campaign idea built on personalization across all technology, channels and creative executions. We brought people into an event before it even happened. (And crushed sales.)
Unfortunately (for you and me), I was legally required to pull all of my case studies from my five years as a Senior Creative and Creative Director at Publix. (To be perfectly honest, going into legal war with a multibillion dollar giant sounded like a terrible idea.)
Email me to see the work.