Inspiring brands to create with purpose.

I'm Alex Santiago, an award-winning creative strategist, director, copywriter, coach and speaker working on marketing and branding projects based in Lakeland, Florida. I currently run Social Mosaic Communications, a responsive branding boutique and consultancy. We've worked from global giants to up-and-coming startups—and everything in between.

Prior to Social Mosaic, I was a Director of Digital Strategy and PR for Schifino Lee, where I helped Alessi Foods, UBS and MGT Consulting, among others. During my tenure there, our team focused on content strategy and public relations on food, retail, financial and education categories. Before switching to strategy, I was a Creative Director for Publix Supermarkets, where I helped build a creative omnichannel team focused on CRM, loyalty, ecommerce and social engagement.

My life story began in Mayagüez, Puerto Rico, and I'm 17 years into my marketing and advertising adventure. I believe in revolutionizing culture and the power of inspiring people through meaningful, branded experiences. My core belief and guide is "create with purpose," an idea built on three core values: Transform Moments. Challenge the Norm. Make a Statement.